Ibexa launches the new Agentic Marketing Platform, bringing AI Agents into the heart of Marketing Execution

AI agents move from assistants on the side to teammates at the heart of marketing execution. Ibexa's new platform connects the marketing stack, embeds agents into the flow of work, and takes campaigns from brief to execution. 

Oslo / Brussels / Paris / Lisbon / Cologne, September 23, 2026

How AI multiplied complexity for Marketing Teams

AI promised to make marketing easier. Instead, two things broke at once. Outside the organisation, AI is reshaping how people discover and choose, so the funnel marketing teams built their plans and attribution around no longer describes the journey anyone actually takes. Inside the organisation, the stack kept growing, dozens of tools each bought to solve one problem and now collectively creating a bigger one. Every tool got a copilot, genuinely useful inside its own four walls, but none of them can see across the stack or hold shared context.

The result is a job that has got harder to trust, harder to run, and more urgent to prove, with more tools, more logins, more budget concerns, and more coordination than before.

Ibexa's answer offers more than another tool. It's a new way of running marketing: agentic marketing.

Introducing the Ibexa Agentic Marketing Platform

Unlike general-purpose AI assistants that answer questions, Ibexa's agents take action directly inside the tools marketing teams already use: pulling data, drafting and translating content, publishing pages, adjusting campaigns. The Ibexa Agentic Marketing Platform gives marketers a single place to run these agents across their stack, connecting to 200+ everyday marketing tools with no stack to rebuild and no multi-quarter AI programme to launch first. It's model-agnostic, letting marketers choose the large language model, or LLM, that fits the AI usage guidelines their organisation has already set, so they stay current and compliant without being locked in.

Every agent is led by the business's own context: brand guidelines, tone of voice, target customers, and positioning, so outputs are unique to the team using them rather than generic. And unlike general purpose AI tools built for any use case, every agent on the platform is purpose-built for marketing, trained on marketing processes and constrained by the guardrails a team sets. Marketers aren't starting from zero either: they can begin with pre-built agents or create their own, and stay in control of exactly when they want to be in the loop.

This translates into clear results: marketers are able to bring campaigns and other marketing activities to life quicker. A product landing page comes together in 15 to 30 minutes instead of two to five days. Localisation happens in minutes rather than days plus agency lead times.

In practical terms, a marketer might ask an agent to launch a campaign for a new market. The agent pulls the right audience, drafts the content, adapts it to each language and channel, and puts it live, all inside the guardrails the team has already set. The marketer reviews the outcome rather than each individual step.

Introducing the Agentic Marketer

This shift doesn't just change the tools marketers use. It changes the job itself, and the skill set it now takes to stay ahead of it.

An Agentic Marketer orchestrates a team of agents rather than working through a queue of tasks. They set the outcome, manage the work across the marketing operation, and supply the judgement agents cannot: what the brand should sound like, what is worth making, and what good looks like. Agents carry the execution. The marketer remains the author of the work.

This is not a smaller job than the one marketers have today. It's a bigger one, focused on the parts of the work only a person can do. Becoming an Agentic Marketer is what keeps a marketer future-proof as agents take on more of the operational load, and the Ibexa Agentic Marketing Platform is built to make that shift possible: giving marketers shared context across their stack, agents that complete work rather than merely suggest it, and the control to decide exactly where their judgement is needed most.

With the operational load carried by agents, marketers get their time back for the work only they can do: thinking creatively, setting strategy, and building the brand uniqueness that drives company growth.

Built on European values, openness, and trust

The Ibexa Agentic Marketing Platform is European-built, with governance at its very foundation. Marketers set the guardrails each agent works within, and oversee the tasks the AI agents complete for them across content, emails, recommendations, gamification campaigns, and all other key marketing activities. Agents execute; humans decide. Every execution is visible, attributable to the identity and permissions of the user who launched it, and accountable to a budget.

That choice extends to custom, private and European models: customers can connect the model they trust while the platform, the context, and the workflows remain theirs. Your platform is yours. Your model choice remains yours.

What's Next

The Ibexa Agentic Marketing Platform releases its beta version today, giving a limited group of customers early access to shape the platform ahead of General Availability. Interest in participating in the Early Adopters Programme has run well ahead of the places set aside, indicating strong interest from marketing teams in better leveraging AI and agentic capabilities. Marketers can also request a demo of the Platform starting today. On 12 January 2027, the Ibexa Agentic Marketing Platform will reach General Availability, opening the invitation for every marketer to become an Agentic Marketer.